mad 1 time to love


Title: M.A.D.1 Time to Love Collaboration with Jean-Charles de Castelbajac

Introduction:
In recent years, the watch industry has seen a surge in collaborations between independent watch brands and renowned designers, often resulting in limited-edition timepieces with unique design features and high-quality craftsmanship. One such collaboration that has garnered significant attention is the M.A.D.1 'Time to Love' watch, created by MB&F in partnership with the legendary French fashion designer Jean-Charles de Castelbajac.
This collaboration has resulted in a new timepiece that combines the aesthetic excellence and attention to detail typically associated with MB&F watches with the distinctive style and color palette of Jean-Charles de Castelbajac's fashion designs.
The result is a watch that is both fashionable and sophisticated, sure to be a hit among watch enthusiasts and fashion-forward consumers alike.

Designer Background:
Jean-Charles de Castelbajac is a renowned French fashion designer whose career has spanned over five decades. Best known for his avant-garde and unconventional approach to fashion, de Castelbajac has consistently pushed the boundaries of traditional design, incorporating elements of art and pop culture into his creations. He is renowned for his bold use of colors, playful patterns, and innovative techniques, often infusing his designs with a sense of humor and a playful spirit.
Previous collaborations include work with pop icons like Mick Jagger and Madonna, artists like Jean-Michel Basquiat, Robert Mapplethorpe, Cindy Sherman, and Andy Warhol, and even designing costumes for popes John Paul II and his entourage. De Castelbajac's work is characterized by his distinctive and colorful aesthetic, which has captivated audiences around the world.
Maximilian Büsser, the founder of MB&F, has been an admirer of de Castelbajac's pop designs for many years. In 1980s, Büsser approached de Castelbajac with the idea of collaborating on an MB&F Horological Machine. Although they pursued this initial collaboration for a time, they ultimately shifted their focus to the M.A.D.1 watch, which they believed would be the perfect canvas for de Castelbajac's creative vision.
De Castelbajac's distinctive color palette of red, blue, and yellow, as well as his love for pop culture references and playful patterns, have been seamlessly integrated into the design of the M.A.D.1 watch. The result is a timepiece that is at once eye-catching and functional, blending form and function in a truly remarkable way.

Product Features:
The M.A.D.1 'Time to Love' watch features a 42mm stainless steel case that is water-resistant to a pressure of 3 ATM (approximately 30 meters). The movement is a modified Miyota 821A automatic with a triple-blade rotor in titanium and tungsten, each finicky with a characteristic weight to optimize spinning. Bright green accents the hour disc, while the numbers of the hour and minute rings are in de Castelbajac's own handwriting.
Other notable features include a crown at noon engraved with a face talking to the Moon, a recurring theme in his art, and two lateral time displays with rotating aluminum cylinders for the hours (bright green) and minutes (black), with engraved numbers.
Each timepiece comes with a choice of black and white straps embroidered with the watch's name 'Time to Love'. The Limited Edition of 999 pieces will be available to M.A.D. Editions' Club Members and Friends (suppliers) on a first-come, first-served basis, while the remaining watches will be available to the general public through an online raffle.

Pricing and Availability:
The MRSP ($3,600) of the M.A.D.1 'Time to Love' watch includes taxes. Watch lovers can expect to pay anywhere from $CHF 3,200 to $USD 3,600, depending on the exchange rate and local sales taxes. MB&F intends to make half of the production available to the public through an online raffle that opens on April 3, 2024, and runs until April 17, 2024. Registration for the raffle is free of charge, with the first batch of watches expected to ship between April and September 2024.
The M.A.D.1 'Time to Love' watch is a testament to the synergy between fashion and watchmaking, offering a unique and fashionable timepiece for those who appreciate both the art of design and the mechanics of timekeeping.

:
The M.A.D.1 'Time to Love' watch, created in collaboration with Jean-Charles de Castelbajac, represents a new era of collaboration between indie watchmakers and established fashion designers. ThisLimited Edition timepiece combines the aesthetic appeal of de Castelbajac's designs with the performance and quality expected from MB&F.
With its striking color scheme, bold hour disc, andsignature飞行员时钟, the M.A.D.1 'Time to Love' watch is sure to be a conversation starter and a beloved addition to any watch enthusiast's collection. Whether you're a fan of de Castelbajac's bold fashion sense or simply appreciate the marriage of fashion and horology, the M.A.D.1 'Time to Love' is certainly worth adding to your watch wardrobe.


This article provides a detailed overview of the M.A.D.1 'Time to Love' watch, highlighting its collaboration with Jean-Charles de Castelbajac, features, pricing, availability, and. Through the detailed information provided, readers gain insight into the design process, artistic vision, and overall appeal of this unique timepiece.

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