All Sport Sports Drink**
AllSport is a brand of sports drink available in the United States and was introduced by PepsiCo in 1993 as a competitor to The Coca-Cola Company’s Powerade and Gatorade. AllSport products deliver 100% daily value of vitamin C per serving and are available in a variety of flavors including Fruit Punch, Blue Raz Ice, Lemon Lime, Orange, and Grape.
History
AllSport was founded in 1994 by PepsiCo as a response to The Coca-Cola Company’s Powerade and Gatorade, which were both owned by another company at the time. After PepsiCo's acquisition of Quaker Oats in 2001, AllSport was sold to the Monarch Beverage Company before being acquired by Keurig Dr Pepper in 2007. In 2019, Jel Sert became the primary manufacturer of the brand's powdered drink portfolio.
Products
AllSport offers a range of products including AllSport Body Quencher Powder, AllSport Zero Powder Sticks, AllSport Freezer Pops, and AllSport Sugar Free Freezer Pops. The AllSport Body Quencher was developed using sports physiology research and has an optimal balance of fluids and carbohydrates, vitamin C, potassium, and a great taste that satisfies more than just thirst.
Sponsorship and Community Involvement
AllSport has sponsored several athletes and teams, including Tommy Kendall in the Trans-Am Series throughout the 1990s, Alexi Lalas of soccer, John Daly, a PGA professional golfer, Germain Racing with Mike Skinner, NASCAR, and Travis Kvapil of Yates Racing Team. EnriqueBernoldi, who has competed in the Indy 500 and Sonoma Raceway, and Erick Dampier, a Dallas basketball center, are also involved with the brand.
Health Considerations
As with any sports drink, it's important to consider the Health implications of consuming too much sugar or artificial sweeteners. AllSport's products are sugar-free and do not contain any artificial sweeteners, making them a healthier option compared to some other sports drinks.
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AllSport is a brand of sports drink that provides a range of products that deliver essential vitamins and minerals to support activity and recovery, while also offering a great taste to satisfy thirst. With a history of innovation and a focus on community involvement, AllSport continues to be a popular choice among athletes and fitness enthusiasts.
