The SoulCycle “Turn It Up” Challenge is a biannual event that encourages riders to log a minimum of 20 bike spins within a 30-day period. The challenge encourages both new and returning cyclists to step out of their comfort zones and push themselves to ride more frequently and consistently. Whether you’re a seasoned rider or just starting out, the “Turn It Up” Challenge is the perfect opportunity to test your limits and achieve new fitness goals.
How to Participate:
Participation in the “Turn It Up” Challenge is simple and free. All you need to do is sign up for an account on the SoulCycle website or download the SoulCycle app. From there, you can set your personal goal of the number of spins you’d like to complete, and the app will help you track your progress. Once you’ve set your goal, the app will pair you with a personal coach who will guide you through the challenge and keep you motivated along the way.
Prizes and Rewards:
Complete an arbitrary number of classes during the challenge and stand a chance to win exclusive prizes, including:
- Three individual tickets to the highly sought-after Lady Gaga concert in the fall.
- A discount voucher for a future 30-session pass good for a year of unlimited cycling classes.
Eligibility and Age Requirements:
- Open to legal residents of the USA and UK.
- At least 18 years of age as of the date of registration.
Rules and Regulations:
- All spins must be completed on SoulCycle bikes only.
- All spins must be completed within the 30-day challenge period.
- Multiple rides count toward the challenge, including double and triple combinations.
- Ninety-minute classes will count as two classes for the purpose of the challenge.
- Missed classes do not count toward the challenge. All rides must be completed successfully to be eligible for prizes.
Media and Promotion:
- The challenge will be marketed heavily on social media channels and through the SoulCycle app.
- Participants will have access to exclusive behind-the-scenes content and media opportunities throughout the challenge period.
Join the Challenge:
For those eager to take on the “Turn It Up” Challenge, sign up today via the link provided on the SoulCycle website or within the SoulCycle app. Set your goal, get started on your fitness journey, and let the excitement of the challenge fuel your passion for cycling.
