The New York Times crossword puzzle is a daily feature published by the paper since 1942. The puzzles are known for their high level of difficulty and clever, often playful, clues and themes. The puzzles range in size from 15×15 grids on weekdays to larger 21×21 grids on Sundays, with varying levels of difficulty.
In this particular crossword puzzle, the clue for "Product from Milk Bone or Pup-Peroni" appears on April 29, 2024. The answer to this puzzle is "DOGTREAT," which is a play on words as it incorporates the word "dog" from the clue and the word "treat" from the answer. Since its appearance in the puzzle, "DOGTREAT" has become a popular slang term, especially in American culture, and is used to refer to any type of dog-related product, especially those made by the Milk-Bone brand.
The Milk-Bone brand is owned by Mars, Inc. and is known for its dog food, treats, and other pet products. In 2019, Mars announced a partnership with Canine Assistants, a non-profit organization that provides service dogs to individuals with disabilities and special needs. As part of this partnership, Mars and Del Monte Foods, which owns the Milk-Bone brand, donated a portion of the proceeds from certain Milk-Bone products to Canine Assistants.
The campaign, titled "It's Good to Give," highlights the emotional and functional benefits of giving Milk-Bone products to pet owners. The campaign includes电视广告、印刷广告、报纸优惠券插页、网站和社交媒体元素等多种形式。
消费者可以通过多种方式购买 Milk-Bone products. They can purchase them at retail stores, online, or through various subscription services. In addition to causing excitement and engagement among pet owners, the campaign also aims to increase awareness and sales for the Milk-Bone brand., the Milk-Bone brand's partnership with Canine Assistants has created a unique and engaging advertising campaign that showcases the emotional and functional benefits of giving Milk-Bone products. The campaign includes a variety of media channels and emphasizes the brand's commitment to supporting pet owners and their pets. By using the power of crossword puzzles as a platform, Mars and Del Monte Foods have reached a large and engaged audience and provided them with helpful information about the brand and its products.
As the crossword puzzle enthusiast community continues to grow and evolve, it's exciting to see how brands like Mars and Del Monte expand their reach and engage with their customers through creative and strategic marketing initiatives. The "It's Good to Give" campaign is a great example of how companies can use crosswords and other wordplay to create buzz around their products while also supporting important causes.
