The Sona Lab, part of the Rutgers Business School, specializes in marketing and management research. Students can participate in ongoing studies within the lab to earn "Rutgers Research Points" (R-Points) which can be applied towards their course grades. Participation is typically voluntary, although students may be asked to participate based on their syllabus requirements. These studies encompass a range of marketing and management topics, including consumer behavior, market research, and organizational performance analysis. Research assistants are always on hand to guide students through the process and ensure a smooth and efficient experience. RBS Behavioral Lab is committed to providing a safe and respectful environment for all participants, with a focus on promoting diversity, equity, and inclusion in all research endeavors.