sona rutgers

The Sona Lab, part of the Rutgers Business School, specializes in marketing and management research. Students can participate in ongoing studies within the lab to earn "Rutgers Research Points" (R-Points) which can be applied towards their course grades. Participation is typically voluntary, although students may be asked to participate based on their syllabus requirements. These studies encompass a range of marketing and management topics, including consumer behavior, market research, and organizational performance analysis. Research assistants are always on hand to guide students through the process and ensure a smooth and efficient experience. RBS Behavioral Lab is committed to providing a safe and respectful environment for all participants, with a focus on promoting diversity, equity, and inclusion in all research endeavors.