B'lue is a line of refreshing and healthy beverages that offer a flavorful alternative to plain water without the added sugars found in many other drinks. Developed as a collaboration between Universal Robina Corporation (URC) and European food and beverage giant Danone, B'lue aims to cater to health-conscious individuals who still crave taste in their hydration options.
The B'lue range includes vitamin-enriched waters, such as the B'lue Z-RO, which boasts zero calories and zero sugar, and is fortified with vitamins B3, B6, and B12. These vitamins contribute to overall health and wellness, making B'lue Z-RO an ideal choice for post-workout replenishment or a daily pick-me-up. Available in flavors like Pineapple Yogurt and Apple Cucumber, the drinks are naturally sweetened with Stevia, providing a delicious and healthier option compared to other flavored beverages.
B'lue's presence in the market isn't limited to the Philippines. The brand has expanded its reach, with products like B'lue Lemon, developed by SAPPE, a Thai company. This vitamin water contains essential vitamins C, B3, B6, and B12 to boost consumers' health and offer a refreshing and uplifting drink, particularly helpful during weather fluctuations. B'lue Lemon is designed to target the younger generation, with its vibrant yellow packaging and fruity taste.
In the realm of cocktails, B'lue has also made its mark. Blue curaçao, a key ingredient in B'lue products, is a popular choice for mixologists, adding a pop of color and a fruity note to various cocktails. From the Blue Hawaiian, a tropical blend of rum, cream of coconut, and pineapple juice, to the Blue Margarita, which substitutes blue curaçao for triple sec, these cocktails not only impress visually but also deliver on taste.
In the Philippines, B'lue competes in the isotonic drink segment, targeting millennials with its "Live to Feel" campaign. Unlike traditional isotonic drinks like Gatorade, which primarily associate with sports and athletic activities, B'lue positions itself as a drink for everyday life, emphasizing its ability to refresh and revitalize the body, mind, and mood. Available in flavors like Orange, Calamansi, and Lychee, B'lue appeals to a wider audience and is priced competitively, often placed among bottled water in stores rather than with sports drinks.
With its diverse product offerings and health-conscious approach, B'lue has the potential to expand its reach and establish itself as a go-to choice for those seeking a flavorful, hydrating beverage without compromising on their health goals. As the brand continues to innovate and cater to changing consumer preferences, it remains a promising player in the beverage industry, offering a refreshing alternative to conventional drinks.
