Communication is an essential skill that is often overlooked, yet it plays a crucial role in shaping relationships, building trust, and achieving professional success. In this article, we will discuss the Know Feel Do framework, a communication strategy that can help you communicate more effectively with your audience.
The foundations of Know Feel Do
Know Feel Do is a communication framework that consists of three main components: Know, Feel, and Do. Know refers to the information you want to communicate to your audience, Feel refers to the emotional impact you want to provoke, and Do refers to the action your message should trigger.
Knowing What to Communicate
The first step in the Know Feel Do framework is to determine what you want your audience to understand after consuming your message. A good message tells the audience what, who, when, where, and how.
For example, let's say you are presenting a new product at a trade show. Your Know component would include information about the product features, benefits, and pricing. Your Feel component would focus on building excitement and urgency, while your Do component would provide instructions on how to purchase the product.
Understanding the Audience's Emotions
The second step in the Know Feel Do framework is to consider the emotional impact you want to provoke in your audience. If you want to inspire your audience, make them feel appreciated, build trust, or assuage fear, think about the feel.
For example, let's say you are leading a team meeting at work. Your Feel component would involve creating a supportive and inclusive environment, acknowledging everyone's contributions, and celebrating achievements. This helps to create a positive and productive team atmosphere.
Triggering the Audience's Actions
The final step in the Know Feel Do framework is to determine the action your message should trigger. This is where other people can adopt your change or support your idea. It’s where you can move mountains.
For example, let's say you are promoting a new company policy. Your Do component would include specific steps for employees to follow, such as completing training sessions or adjusting work workflows. By triggering this action, you encourage employees to embrace the new policy and contribute to the company's goals.
Applying the Know Feel Do Framework
Now that you understand the foundation of the Know Feel Do framework, let's explore how you can apply it in various communication scenarios.
1. deliver a keynote address
When delivering a keynote address, remember to include a compelling story that resonates with your audience. Use emotional language and examples that align with their experiences and values. By connecting with your audience on an emotional level, you'll create a more memorable and impactful presentation.
2. prioritize important conversations
Use the Know Feel Do framework for every meeting, from quarterly business reviews to 1:1s. By addressing the emotional aspects of these conversations, you'll make them more effective and meaningful. For example, instead of discussing routine business, consider exploring ways to engage your team in problem-solving and innovation.
3. automate for the future
As technology evolves, automation will become increasingly important. Before automating any process, ensure that your team is ready to adapt and embrace the changes. Use data to understand how automation will impact their roles and careers, and provide support and resources to help them navigate this transition successfully.
###The Know Feel Do framework provides a simple yet powerful approach to communication. By following these steps, you can communicate more effectively with your audience, build stronger relationships, and achieve your professional goals.
Remember, communication is an ongoing journey, and the Know Feel Do framework is a great tool to help you navigate this complex landscape. Keep practicing and refining your skills, and you'll become a communication expert in no time.