With a shared vision to foster a kinder and braver world, Born This Way Foundation and Cotton On Foundation have联手 to champion youth mental health. Born This Way Foundation, founded by pop icon Lady Gaga and her mother Cynthia Germanotta, is dedicated to empowering young people to build a kinder, braver world by tackling mental health disparities. Cotton On, a fashion and lifestyle brand with a philanthropic arm, has pledged to match donations made to Born This Way Foundation, ensuring a collective impact on global youth mental health resources.
The partnership kicks off with the launch of a limited-edition "Kinder, Braver Together" product line,available exclusively until October 15th. Cotton On will donate 100% of the net proceeds from the sale of these items to Born This Way Foundation, which will support its mental health initiatives globally. Additionally, a companion educational program, the Be There Certificate, will be offered free of charge to young people through a partnership with Jack.org. This online course provides guidance on supporting one's own and peer mental health, empowering participants to take action.
This partnership extends beyond the sales of products and the distribution of the Be There Certificate; it aims to increase awareness and educate communities about the importance of mental health. As a result, Born This Way Foundation has seen a significant increase in visitors to its website, BeThereCertificate.org, with over 2.5 million organic impressions generated, showcasing the global impact of its work.
One of the most significant outcomes of this partnership is the expansion of the Be There Certificate, which is now available in English, French, and Spanish, and has been completed by over 78% of certificate-holders. This certification has proven to be a valuable resource in supporting those striving to break down barriers and foster connections.
Moreover, Born This Way Foundation has received nearly 2,000 nominations for its Kindness in Community Fund, which is designed to support community organizations led by and serving young people. With a grant of up to $150,000 USD per country, these organizations will use the funds to provide free, accessible mental health resources in their communities.
As spring blossoms and new beginnings are anticipated, Born This Way Foundation and Cotton On Foundation are committed to continuing their efforts to support global youth mental health. Their collective voice and actions have ignited a shift towards a kinder, braver world, one that empowers the younger generation to take charge of their mental health and be there for one another.
In a phrase, the partnership between Born This Way Foundation and Cotton On Foundation embodies the essence of "kinder, braver together," a concept that encapsulates the idea of joining forces, breaking down barriers, and building a strong, supportive community for the mental health and well-being of young people around the globe. This collaboration is a testament to the power of collaboration and the impact that individuals and companies can have when they come together for a common cause. In a world where the mental health of young people is increasingly recognized as a critical area of focus, these organizations are paving the way for a brighter, kinder的未来, one where the voices of young people are heard and heeded, and they are given the tools and support they need to thrive.