Major Melons, introduced in 2021 as a permanent flavor in the United States, is a Watermelon-flavored soft drink produced by Mountain Dew. It is known for its unique taste and vibrant red-pink color that resembles the popular drink, Kickstart Hydrating Boost.
flavor profile
The flavor profile of Major Melons is predominantly Watermelon-inspired, with an addition of other natural flavors to create a distinctive taste. The flavor has been described as 'sweet, fruity, and slightly sweet with hints of watermelon.'
history
In August 2020, an anonymous individual revealed plans for Mountain Dew's 2021 flavors on the Dew Drinker Discord server. The leaks included the regular Major Melon flavor, along with its zero-sugar version and several other new flavors that were eventually released in 2021.
appearance and usability
Major Melons comes in a variety of sizes, including 20-ounce bottles, 16 ounces/16.9-ounce multipack bottles, 1-liter bottles, 2-liter bottles, and 12-packs. The drink is also available in fountain form and as a freeze at various convenience stores.
promotion
In early 2021, Major Melons was promoted during the Super Bowl LV commercial featuring WWE Superstar John Cena. The campaign helped bring the flavor to the attention of a wider audience.
discontinuation
In September 2023, it was announced that Major Melons would be removed from the must-carry list and will no longer be available in 12-pack format starting late February 2024. The zero-sugar version will become regional effective February 2024.
regional variations
Mountain Dew Energy is a variant of Major Melons that received limited-time availability in March 2023. It was inspired by existing Mountain Dew flavors, like Baja Blast and Code Red.
international distribution
Major Melons has been launched in various countries worldwide, including Canada, where it was first available as a Circle K exclusive. In Honduras and Australia, the flavor has also been released under different names and variations.
trivia
Major Melons is the second most widely available flavor variant, currently releasing in four countries: United States, Canada, Honduras, and Australia.
conclusion
Major Melons is a unique Watermelon-flavored drink that gained popularity due to its innovative taste profile and promotion during major sports events. While it is scheduled to be removed from the market in 2024, its impact on the soft drinks industry remains to be seen.
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