Adidas' Feet You Wear technology was introduced in 1996 as a revolutionary new concept in sports footwear. The idea behind_feet you wear was to create a shoe that mimicked the natural curves and shape of the human foot, providing superior stability and comfort for a variety of sports and activities.
Developed by Frampton Ellis, the feet you wear technology was designed to address the issue of ankle rolls and instability often caused by traditional squared-off shoe soles. By creating a wider, lower-to-the-ground base with an organic curve from outsole to midsole, the shoes provided better support for lateral movements and helped prevent injuries.
initially, the feet you wear technology was met with criticism from some in the sneaker industry who felt that the technology was too basic and lacked flash. However, the bold, wavy lines and rounded shapes of the feet you wear shoes quickly gained recognition for their innovative design.
One of the first athletes to publicly endorse the feetyou wear technology was kobe bryant, who wore the top ten 2000 during his first NBA season. Other athletes who wore the feet you wear technology included antoine walker, keyshawn johnson, detlef schrempf, and the women's tennis star steffi graf.
over the years, the feetyou wear technology has been revisited by Adidas in various forms, including the boost you wear and the crazy light series. Today, the original feet you wear models continue to enjoy new lives in the retro catalog, while the innovative technology has inspired a new generation of sneakers designed with a focus on the natural motion and support of the foot.