how much is one chip challenge

The 'One Chip Challenge' is a social media phenomenon that originated from the United States and involves participants eating a highly spicy tortilla chip purchased from Paqui. The chip, known for its hot and spicy flavor, contains a blend of Carolina Reaper and Naga Viper peppers, which have been known to be two of the spiciest peppers in the world. The challenge typically requires participants to wait for a certain amount of time before consuming anything else to prove their endurance.

How much is one chip challenge?

The price of the Paqui One Chip Challenge varies depending on the availability and region of purchase. As of my knowledge cutoff in early 2023, the cost of the challenge typically ranges from $6.99 to $9.99 per chip. These prices can be subject to change based on supply and demand, as well as market conditions.

Eligibility and Precautions

To participate in the One Chip Challenge, individuals must be 18 years of age or older to consume the spicy chip. Additionally, due to the intense flavors and potential health risks associated with the challenge, certain precautions are advised:

  1. Avoid consuming other foods or drinks for as long as possible after eating the chip, as this may help reduce the effects and discomfort caused by the capsaicin in the pepper.

  2. If you have a history of heartburn, gallstones, or other gastrointestinal conditions, consider consulting with a healthcare professional before participating in the challenge.

  3. Be cautious when eating spicy foods overall, as increased heartburn and discomfort may occur, especially in individuals with a history of heartburn.

  4. Always wash your hands thoroughly with soap and water after handling the spicy chip, as capsaicin can transfer from your hands to other parts of the body and cause irritation.

  5. If you experience any adverse reactions to the challenge, such as severe abdominal pain, difficulty breathing, or other symptoms, seek immediate medical attention.

Marketing and Popularity

The Paqui One Chip Challenge has gained popularity through social media platforms and online marketing efforts by Paqui and its collaborators. Participants often share their experiences on social media using the hashtag #OneChipChallenge, prompting friends and followers to participate and share their own tales of endurance and bravery. The challenge has also been promoted by celebrities and public figures, further increasing its visibility and appeal.

Health Concerns

Despite the spicy and fiery nature of the challenge, there are concerns about the potential health risks associated with eating peppers rich in capsaicin. Consuming large amounts of capsaicin can lead to stomach discomfort, heartburn, and other digestive issues. Ingesting extremely spicy foods may also exacerbate existing conditions such as irritable bowel syndrome (IBS), gastritis, or ulcerative colitis.

Some critics have argued that the challenge is not appropriate for children or individuals with food allergies, as well as those with medical conditions such as heart disease, respiratory problems, or pregnant women. Caution is therefore advised when promoting or participating in the challenge, particularly in these populations.


The Paqui One Chip Challenge is a highly popular and engaging social media phenomenon that has garnered attention for its spicy and challenging nature. While the challenge may be enjoyed by some as a means to test their endurance and bravery, caution should be exercised when consuming spicy foods or participating in any similar activities to avoid potential health risks and adverse reactions.

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